Thomas DePaoli

Thomas M.L. DePaoli is Principal Online Marketing Consultant and Founder at Mercury Advising. Tom has over 10 years of experience in online marketing and retail e-commerce. He has worked in the areas of online strategy development, search engine optimization (SEO), search engine marketing (SEM), web analytics, affiliate marketing, social media, and lead generation. Additionally, Tom is a leading Technology and Media Consultant at Gerson Lehrman Group, a top expert network.

Prior to Mercury Advising, Tom served as Director of Online Marketing for The Artful Home, a pioneer, venture-backed art and home décor retailer, and as Senior Web Analytics Consultant for a leading web analytics consulting firm. Tom started in online marketing at Drs. Foster and Smith, a Top 100 Internet Retailer, where he grew natural search, paid search, and online merchandising programs. He began his career at GE Healthcare.

Tom received a Master of Business Administration from the University of Wisconsin – Whitewater and a bachelors degree in Management Information Systems from Cardinal Stritch University.

He lives in Saint Louis, Missouri and enjoys traveling, running, and learning Brazilian Portuguese.