Thomas DePaoli


Thomas M.L. DePaoli is Principal and Sr. Digital Analyst at Mercury Advising. Tom has over 10 years of experience in digital analytics and e-commerce. He has worked in the areas of site testing, web analytics, search engine optimization (SEO), search engine marketing (SEM), social media, and lead generation. Tom is a leading Technology and Media Consultant at Gerson Lehrman Group, a top expert network.

Prior to Mercury Advising, served as Digital Client Director at Zimmerman Advertising. Additionally, Tom worked as Director of Online Marketing for The Artful Home, a pioneer, venture-backed art and home décor retailer, and as Senior Web Analytics Consultant for a leading web analytics consulting firm. Tom started in digital marketing at Drs. Foster and Smith, a Top 100 Internet Retailer, where he grew natural search, paid search, and online merchandising programs. He began his career at GE Healthcare.

Tom received a Master of Business Administration from the University of Wisconsin – Whitewater and a bachelors degree in Management Information Systems from Cardinal Stritch University.

He lives in Miami, FL and enjoys traveling, running, and learning new languages.