Thomas (Tom) M.L. DePaoli is Principal at Mercury Advising. He has 20+ years of experience in digital analytics and digital marketing in retail, healthcare, and finance. Tom has worked in the areas of data engineering, AI, search engine optimization (SEO), search engine marketing (SEM), social media, and lead generation.
Prior to Mercury Advising, served as Digital Client Director at Zimmerman Advertising. Additionally, worked as Director of Online Marketing for The Artful Home, an art and home furnishers retailer, and as Senior Web Analytics Consultant for a leading web analytics consulting firm. Tom started in digital marketing at Drs. Foster and Smith, a Top 100 Internet Retailer, where he grew natural search, paid search, and online merchandising programs. He began his career at GE Healthcare.
Tom received a Master of Business Administration from the University of Wisconsin – Whitewater and a bachelors degree in Management Information Systems from Cardinal Stritch University.
He lives in Miami, FL and enjoys traveling, running, and learning new languages.